Setting media goals

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From Rod Drury Setting media goals:

In New Zealand the morning business television programmes are the premium exposure points for your start-up. So make that a goal 12 months out and work towards it. Local stars Ponoko have been features in the Wall Street Journal and Wired.

Each time you appear in the media you should review it with someone who is strong enough to tell you truthfully how you went. This will accelerate your experience.

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