There are often unofficial websites for movies and celebrities… so why not an unoffical website for an existing company or organisation?
It would seem to me that doing such a thing would be in conflict with the companies interest. But if Starbucks are doing a bad job, why not?
Does anyone know of some other companies that are having issues, or perhaps are doing a bad job of integrating the web 2.0 model? Perhaps they wouldn’t mind a little extra advertising for social gain.
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