James Little @ NZfusion.com

I read this post by Seth Odin and since I couldn’t comment there, I thought I’d comment here. I should possibly do that all the time, I’d end up with a lot of extra content.

Seth says:

If they’re smart, they’ll continue to change the way they work. Paying for their mp3s should get you into a club, a club with continuing benefits.

I’d say that would be smart - but aren’t there already plenty of Radiohead fan clubs, user groups? I’d say Radiohead already utilise these - a search on Google for

Radiohead community

returns almost 5 million results, a search for Radiohead on Facebook returns 500+ members and 500+ groups.

I think if Radiohead want to continue to lead the industry, they’d do several things… one of which would be working out how to use p2p to deliver their product. Another would be managing the user base as Seth mentioned. But perhaps this is completely unnecessary for a business like Radiohead - they already have the numbers, what they don’t want to do is drown everyone who buys their music with news.

But many of their users are currently using p2p services like bittorrent, at least if radiohead implement it they’ll have a better indication of the number that do.