Putting a non-profit organisation on myspace and using myspace to market locally are two really good articles on getting your organisation online. One relates to non-profit organisations, but there is little difference between marketing non-profit and business. Though I’d say that non-profits have a massive advantage.
On Facebook, several groups have been set up for non-profits, these easily attract members to a ‘good cause’. On the other hand, businesses and products almost need a solid ‘fan club’ or cult status before any online group is likely to be successful. For the profit based organisations, widgets and applications should be considered to be the first step.
If you take Red bulls lead (arguably Red Bull is already an expert in the guerilla marketing field) - the application doesn’t even need to be related to your organisation, but fun… with enough depth, your message will be spread.
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